Introducing VOICE, A New CultureWaves Product
CultureWaves introduces VOICE, a new way to think about your audience. It’s device data + need-based behavior, all adding up to a better understanding of what is influencing your target and changing...
View ArticleThe Wrong Target
There has been much discussion about Gen Z as a demographic, and its widespread familiarity and use of technology—specifically the internet. Like others, we’ve written at length about the...
View ArticleWhat is Your Privacy Worth?
This question has been asked many times over the years, as producers of products and technology have both become increasing more interested in things we once kept private. Originally—by which I mean,...
View ArticleeSports Are Here to Stay
An interesting thing has been happening in eSports recently: they’re getting taken seriously. After years—even decades—of high-level tournaments, thousand-dollar prize payouts turning into million...
View ArticleThe Consequence of Sound: How Loud is Your Life?
There are many things that pollute our world, causing a range of side effects and consequences. It’s been established that air pollution limits our breathing and visibility; water pollution makes us...
View ArticleLiquid Stories
Consumer demand for experience in all things has led to consumers expecting experience in all things. The term “experience” is a little misleading, however, when it comes to beverages. When you hear...
View ArticleCultureWaves Q3: The New Era of Vending
2018 is an era of unprecedented convenience. Brands are going out of their way to get to the consumer faster and more directly—as seen in this example from Pizza Hut, where autonomy, artificial...
View ArticleCultureWaves Q3: Blockchain Transparency
Blockchain technology—basically a process of recording and linking transactions together— was born from cryptocurrency. When the latter debuted online, the thing that made it special, the thing that...
View ArticleClik here to view.
Food Printing
For years we’ve been hearing about how 3D printing is going to revolutionize this and that. Every time a new round of “Next Big Thing” talk starts, there are incredibly interesting examples of...
View ArticleThe Food Channel & CultureWaves present: Food Trends 2019
Here at CultureWaves, we like food. We also like thinking about food, and, so to that end ,we always partner with The Food Channel every year for annual food trend predictions! You can find the whole...
View Article
